Last month we covered a few common mistakes in managing your social media pages in “5 Things Keeping You from Begin a Social Media Rockstar.” Let’s say you’ve read the post and are thoroughly convinced that you’ve mastered 1.) talking to the right crowd, 2.) creating unique content, 3.) listening to your audience, 4.) establishing
Okay, you’ve given this social media thing a fair chance. You’ve been tweeting, sharing your photos on Facebook, and you even have a product catalog on Pinterest. But after all your hard work you’re not seeing the results. People just aren’t commenting, liking, and retweeting. You’ve got only a handful of followers and none of
Can it really be that Thanksgiving is already just a few days away? You’ve probably already begun implementing your holiday marketing strategy, but if you haven’t don’t panic just yet! According to shop.org, 33% of consumers will still be shopping in the last two weeks of December. You still have time. It’s the busiest time
Whether you love it or hate it, it’s that time of year again. It’s time to start planning your holiday marketing strategy. And now that internet users are spending over 20% of their online time on social networks, you’d be savvy to include promotions via Facebook, Twitter, and perhaps for the first time ever, Pinterest.
We’ve been busy at Paragon carving up pumpkins for the Keene Pumpkin Festival. This year was a big year for Keene, the Properties Brothers are filming a Halloween special called Pumpkin Wars for HGTV, we tried to reclaim our world record for the most lit Jack O’Lanterns and Discover Card is donating $1 for each
Welcome to the 2012 Google+ Awards! We are here tonight to honor brave pioneers in social media, those brands willing to explore an empty space, to engage civilizations of software engineers , web developers, and other alien life forms, and to boldly go where only men have dared go before. Yet even in the face
Microsoft has launched a new website called Bing It On and an accompanying ad campaign touting Bing’s superior search results. Microsoft is asking people to try their searches at BingItOn.com where Google and Bing results for the same query are shown side by side. When organic search results are displayed without any Google or Bing branding, Microsoft claims that Bing beats
Even limited to 140 characters, the Twitterverse can be pretty intimidating for new users. Here are a few tips for making a graceful entrance and avoiding some of the most common Twitter faux pas: Don’t be an egghead. Take the time to compose a thoughtful bio and add your avatar. Your followers want to talk
In an article appearing in the Huffington Post earlier this year, over 70% of businesses were reported to value Facebook as a marketing venue. However, only 23% of businesses had ever experimented with paid advertisements. Compared to traditional marketing, social media advertisements offer a relatively cheap strategy for reaching a specific target audience. It seems
Now that you’ve learned some basic principles, let’s look at a few ways your business can create and connect to a Pinterest community: Be a resource. Your Pinterest boards are a visually appealing way to organize links, articles, images, and videos that your followers may find inspirational, informative, entertaining, or useful. Keurig, Inc., the coffee
