Web analytics aren’t about hits, clicks, impressions or visits. We call these vanity metrics, they are quantitative metrics that don’t measure how well your website and marketing efforts are performing.
Web analytics are about making smart decisions and being accountable. You must be measuring how effectively your website and marketing efforts are contributing to your goals, whether that’s sales, leads or other business goals. Analytics have zero value if they aren’t tied back to your business goals.
Paragon can help you make sure you are measuring the right things, that you understand your analytics and make sure you know how to make smart decisions based on the information.
We can also help you get the most out of your data through:
- Advanced Analytics Implementations
- Web Analytics Audits
- Conversion/Goal Tracking
- Event Tracking
- A/B and Multivariate Testing
- Campaign tracking and monitoring.
- Custom Reporting
Discover the value of advanced digital analytics with Paragon.